Just when I thought we were done with stats and editorial calendars, along comes day 8 which asks me to “resurface and share content”. This means to repost older content, i.e. bring it to the surface, to the top of the reader, and to share things that you’ve found interesting – posts from other bloggers, internet links, news stories… anything that keeps your content working for you.
My first reaction was can I really be bothered with this? Yes, it makes sense to repost a poem from last week that didn’t receive as much attention as you’d hoped, but I’m not sure I like the idea of recycling content so readily.
I’ll have to give this one some thought.