Blogging about blogging (10)

Search Engine Optimisation (SEO)

Day 10 is the final day of the course Branding and Growth, I will post a summary of what I’ve learnt tomorrow, but for now I’m looking at Search Engine Optimisation.

SEO – making changes to your site and content in order that it becomes more attractive to search engines.

There are a few simple guidelines we can follow:

  • figure out the most important keywords for your blog; what is your blog about?
  • use keywords as often as possible, in post titles, tags, and the post content
  • write a descriptive tagline which includes keywords; even if it’s not visible in your theme search engines will pick it up
  • check your profile; complete all fields, ensure your blog URL is on your profile
  • publish regularly – search engines like new content
  • use tags and categories wisely – choose tags most relevant to the post content, avoid using too many tags, if you can use your keywords for tags and categories even better.

It seems that having a consistent message about your site’s identity is key to SEO and to building your brand.  I will certainly have to think about this as rather than my blog having a single focus I’m becoming more diverse over time.

Without putting too much thought into it, my blog contains – poetry, running, mental health, cancer, book reviews, photography, ponies and who knows what else!  An exercise in streamlining may be required.

#bloggingbranding

Comments

6 comments on “Blogging about blogging (10)”
  1. Mrs Chetty says:

    Thanks for sharing
    Natasha @ MrsChettyLife

    Liked by 1 person

  2. Most helpfulKaren. Thanks for sharing!😊

    Liked by 1 person

    1. Karen says:

      It’s interesting how these simple things can be effective…

      Liked by 1 person

  3. Kripi says:

    helpful post !Thanks for sharing

    Liked by 1 person

    1. Karen says:

      Thank you, I really feel I’ve learnt a lot from this course.

      Liked by 1 person

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